Design Road Show

Together with Svid, Almi and the business network Design Sydost I gave a lecture about creating value with design last week. The target group was sme companies in the region wondering what design can do for them, and also how and where to get in touch with design.

The meeting was held in Vimmerby (the home town of famous author Astrid Lindgren!). Except of me representing my own company; Design Nation and Swedish Designers, the speakers was Martina Lago from Almi and Johan Malmquist from Addi.

After the presentations we did a study visit to the successful light company Zobra where the manager Michael Engstrand showed us the plant and the products.