As a start of Stockholm Design Week, I was invited by the Swedish Institute to welcome the international press and inform them about Swedish Design. The focus was on sustainable design, and in my presentation I showed how we integrate sustainability in our design processes. My aim was to communicate the dna of Swedish design. I also got a chance to market several good examples that was provided to me from Swedish design companies. I was representing The Swedish Association of Designers. Also participating in the press information were Ewa Kumlin from Svensk Form, Teo Enlund from Green Leap and Susanne Helgesson. The presentation was very appreciated by the attending press.