Pre-study setting the course for Iceland to become the first country in the world with nationwide regional DMOs (Destination Management Organizations)Development, Strategy, Pre-Study, AuthorFerðamálastofa / Stjórnstöð ferðamála - Icelandic Tourism BoardStrategy for developing regional DMOs in Iceland, looking into funding, framework and organizational structure.Study of international examples on sustainable destination development and management of tourism. In depth interviews and analysis of Destination British Columbia, Visit County Durham, Outer Hebrides Tourism, Visit Aberdeenshire, Visit Scotland, Scottish Tourism Alliance, Visit Svalbard, Nordland Fylke Visitor Management, Alpine Pearls, Destination Great Lake Taupō and Swedish Lapland Visitors Board.
Year:2019