Value creation in Icelandic tourism through experience and knowledge sharing, joint training in sustainability and regenerative development, and insights from industry expertsIdentity, Logo, DevelopmentThe radar is a tool intended for managers in travel services and related industries who want to increase their skills and capabilities in operations. The basic principle and philosophy of Ratsjánn is to strengthen competitiveness and increase value creation in Icelandic tourism. The Icelandic travel cluster leads the project and is the implementing partner.The philosophy behind the radar is the most important thing, and that the participants get to know each other, can share knowledge and experience with each other, and create a partnership and network that they will build long after the project ends. A total of over 200 business owners and managers in tourism have participated in the Radar between 2016 and 2022.
Year:2016