Regenerative Tourism at the outer side of Vesterålen - Preserving stories of the unique costal culture of Northern NorwayDestination Design, Destination Development, Strategy, Participatory designThe idea for Fem Fiskevær was raised in the work of developing a common tourism strategy for Vesterålen already back in 2017. The goal was to develop a concept around the five already existing fishing villages Tinden, Skipnes, Nyksund, Stø and Myre. Kind of a Nordic Cinque Terre.The initiative Fem Fiskevær contributes to developing tourism products, but also to look at the actual journey between the fishing villages, accessibility and how to convey the exciting coastal culture-history. It contributes to meeting between guests, locals and the northern Norwegian culture, and in addition, an encounter with a modern and innovative coastal culture.A destination brand was developed through a joint process between the municipality Øksnes Kommune, Visit Vesterålen, the industry and local residents.
Year:2018