Ankarsrum Kitchen
Brand and product transition process of an old classicIdentity Development, Packaging Design, Illustration and Product DevelopmentAnkarsrum Kitchen ABThe Ankarsrum Assistent has been around since 1940, originally designed by infamous Swedish designer Alvar Lenning. Since 1969 it is being manufactured in the small village Ankarsrum. Design Nation worked on the identity of Ankarsrum Assistent, made packaging design, technical illustrations and product development.Furthermore the concept "The Nordic Food Story" was developped, building upon the story of the experience from the food, the processing and the table. The graphics made from combining illustrations from the products of Ankarsrum Assistent Orginal, in combination to the raw ingredients and table setting.
Year:2013
