City Destinations Alliance
Rebrand of the European knowledge sharing alliance for cities and urban regionsLogo, Identity, Graphic Design, Web DesignCity Destinations Alliance needed a completely new identity and profile when changing from earlier name ECM, European Cities Marketing. Group NAO was commisioned to lead the brand update and involved Design Nation to make the design and art direction.The colour of the City Destinations Alliance’s logo was inspired by the UN SDG #11’s orange colour. The official mission of SDG #11 is to “make cities inclusive, safe, resilient and sustainable”, one the main goals of all CityDNA’s member cities.As a knowledge-sharing network for European cities, CityDNA serves as a collaborative platform for destination marketing organizations (DMOs) to share best practices and strategies for sustainable urban tourism.
Year:2022
